Offering premium products, knowing your numbers, and maximizing your customer lifetime value

Is it possible to double your sales without getting new customers? By reading this article you will learn how to apply Pareto Principle to double your revenue without getting more customers. Pareto Principle is a simple principle that gives you the power to greatly increase your sales without spending more on marketing.

How to Double Revenue Without Getting New Customers?
How to Double Revenue Without Getting New Customers?

Content Summary

What is the Pareto Principle?
Why is Pareto Principle important?
Why does the Pareto Principle work in sales?
How does Pareto Principle work to increase revenue?
How to apply the Pareto Principle?
Conclusion

What is the Pareto Principle?

The Pareto Principle, also known as the 80–20 Rule, was named after an Italian economist…


How do we achieve the desired balance with so much time spent at work, and sustain a happier work life?

Singaporeans are known to be hardworking workers. This may be a pattern we know too well — blurred lines between work and personal hours, replying to work messages on weekends, checking emails on vacations — particularly as flexible work arrangements and a technologically driven work culture (think smartphones and work chat groups) have become the norm.

5 Things I’ve Learned About Breaking Bad Work Habits
5 Things I’ve Learned About Breaking Bad Work Habits

An obsession with work may see us unconsciously cultivating unhealthy work habits. How do we achieve the desired balance with so much time spent at work, and sustain a happier work life?

Content Summary

Observe mindfulness
Avoid habitual inactivity
Watch out for poor posture
Set up a proper workstation
Drink…


List of tips and tricks for productivity and maximum effectiveness when working from home

The shift in how we view the workplace was caused by globalization. For a long time, we have considered our work life to be an entirely separate event from our home life, and this has been a crucial aspect of self-care. Individual productivity should increase as more people are working at home but many workers are not feeling as productive.

Making small changes to your daily routine can help you increase your productivity. It is easy to fall into an efficiency slump when working from home. …


Sales Productivity is a term we hear a lot, and it’s often short on specifics. So many sales professionals feel overwhelmed, and it’s too easy to feel stuck in the same old routine.

Ultimate Ways for How to Boost Your Sales Productivity
Ultimate Ways for How to Boost Your Sales Productivity

Productivity is an important aspect of sales. It enables you to handle your responsibilities well, meet deadlines, and achieve your sales goals. Productivity can be boosted by reducing the time spent on routine tasks or reducing the workload.

Sales Productivity is a term we hear a lot, and it’s often short on specifics. So many sales professionals feel overwhelmed, and it’s too easy to feel stuck in the same old routine. But there’s an answer: Learn to be creative. You’ve got to experiment, and test new strategies to figure out the best ways to boost sales productivity.

Content Summary

Boost sales productivity…


Instagram marketing is about more than just the number of followers you have but also about building relationships and trust with your target customer.

How to Optimize Instagram Marketing Strategy?
How to Optimize Instagram Marketing Strategy?

Instagram is the second most popular social network after Facebook and it has been growing very rapidly. Instagram is owned by Facebook and it has many similarities with its parent network. Instagram marketing has taken over social media marketing by storm.

Instagram is not just a simple photo-sharing social media platform that runs on visual content, it’s extremely popular nowadays. It is the fastest growing social media platform with 1.16 billion active users worldwide who are photographers, creative artists, startup founders, fashion designers, and more, enjoying various things and different types of pictures. It is a place where the people…


Read this article to learn how your business can create a solid foundation with the right KPIs.

Top KPI Metrics Product Should Be Monitoring
Top KPI Metrics Product Should Be Monitoring
Top KPI Metrics Product Should Be Monitoring

In today’s climate, managing the business around a few key performance indicators is make or break. With that in mind, we’ve collected a set of key performance indicators (KPIs) that every product company should be monitored consistently.

Collecting good, timely data with careful analysis to guide proper business decisions is critical to thriving in business today. Starting with this set of KPIs will form a solid foundation to accurately track these metrics and make informed business decisions.

This article provides a set of 17 KPI formulas that every product company should be monitored consistently, such as:

  • Inventory Turnover Ratio to…


Who are your customers and what do they want? Learn how to build a customer journey map with this article to engage and retain customers for life.

Creating Customer Journey and Mapping with Brand’s Lifecycle
Creating Customer Journey and Mapping with Brand’s Lifecycle
Creating Customer Journey and Mapping with Brand’s Lifecycle

Whether your brand uses storyboards, the design thinking process, or intuition to build out its customer lifecycle map, that process is only valuable to your marketing and sales teams. After all, no customer ever thinks to themselves that they’re in the “awareness” stage of a brand-centric journey.

In this article, we’re going to explain how you can break out of this thinking pattern and build a customer journey that engages and retains your customers for life.

Takeaways:

  • The four steps to creating a customer journey
  • The difference between a lifecycle map and a journey map
  • How to integrate the customer…


All of the changes were stressful and emotional for each of us and they seemed to affect us all in different ways.

Caring for Yourself and Others During Crisis
Caring for Yourself and Others During Crisis
Caring for Yourself and Others During Crisis

As the worldwide pandemic started and our world went into lockdown, our family found ourselves at home together working and going to school. It was a time of many mixed emotions. It was stressful and chaotic but also comforting to hope that we would be safe at home together. We were grateful to have the ability to stay home and still work but worried about those throughout the world who had lost their jobs and businesses. …


The way we communicate has the potential to build our relationships up or tear them down. Either way, we have the final say in this.

Actionable Keys for Cultivating Powerful Conversational Change
Actionable Keys for Cultivating Powerful Conversational Change
Actionable Keys for Cultivating Powerful Conversational Change

While no-one wakes up in the morning with a burning desire to offend, upset, or hurt other people, even our greatest intentions aren’t robust enough to prevent this from happening.

Table of contents

Good communication is a coward free zone
The main goal in communicating
Communicating with maturity
Communicating isn’t just talking
The blocks to communication depth

The main reason for this is because we’re all imperfect humans and at the same time, we’re equally imperfect communicators.

When conversing and interacting with others, it can be easy to say things that we don’t mean, and equally easy to not say the things that…


This article provides some basic information to help you de-clutter your space and have it work for YOU

How to Manage Paper Chaos
How to Manage Paper Chaos
How to Manage Paper Chaos

When it comes to your paper management, your style comes into play more than you think. Managing daily paper flow is, in part, dependent upon whether or not you need visual cues. This is important to know when organizing your desktop and it impacts your space management as well.

When it comes to time management, the goal is to use time more effectively and efficiently to increase productivity, save money and reduces stress. Using space more efficiently is also a key element.

Space management includes desk placement, paper flow, and containerization, file and supply storage, space allotment, lighting, comfort, ergonomics…

Alex Lim

Technology Blogger writing about emerging technologies (pupuweb.com) and marketing/lifestyle (paminy.com)

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