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COVID-19 Lasting Impact on the Pharma Healthcare
This article also features exclusive insights from a recent Medscape survey about how the pandemic has changed the way global physicians interact with the pharmaceutical industry.
The ongoing digital transformation of the healthcare industry has been greatly accelerated during the coronavirus pandemic. The Medscape Professional Network, the leading online destination for physicians worldwide, interviewed a series of respected physicians and healthcare professionals in their latest article on how the pandemic has impacted the way they manage their practice.
This article also features exclusive insights from a recent Medscape survey about how the pandemic has changed the way global physicians interact with the pharmaceutical industry, including:
- 91% of physicians outside the US (OUS) report higher consumption of online medical content
- 61% of OUS physicians are anticipating a decrease in in-person meetings
- OUS physicians report a 67% increase in virtual congress attendance
- 56% of OUS physicians say changes in how they use different information sources will last more than a year
