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Create the Right Omnichannel Strategy for Customers
Even before COVID-19, consumer behaviors were constantly evolving, making it difficult for retailers to gauge their strategies. To roll with the changes, many retailers have developed omnichannel strategies that meet consumers where they are and help them feel comfortable and excited about shopping, however they choose to do so.
When the pandemic started, some experts predicted that shoppers would never return to in-person shopping. And, while online shopping and browsing skyrocketed, consumer sentiment is nuanced and complicated. Some consumers want a return to normalcy — or at least some semblance of it. Others aren’t ready to return to in-person shopping, and there are still some that are comfortable shopping in person for some things but not for others.
To gain a better understanding about what consumers want and how to meet their needs, Criteo surveyed more than 230 of them in August 2020. In this article, gain a better understanding of where consumers stand on post-pandemic shopping. Read this article to learn about:
- Consumer comfort levels with different aspects of essential and…
