Creating Customer Journey and Mapping with Brand’s Lifecycle

Who are your customers and what do they want? Learn how to build a customer journey map with this article to engage and retain customers for life.

Creating Customer Journey and Mapping with Brand’s Lifecycle

Whether your brand uses storyboards, the design thinking process, or intuition to build out its customer lifecycle map, that process is only valuable to your marketing and sales teams. After all, no customer ever thinks to themselves that they’re in the “awareness” stage of a brand-centric journey.

In this article, we’re going to explain how you can break out of this thinking pattern and build a customer journey that engages and retains your customers for life.

Takeaways:

• The four steps to creating a customer journey
• The difference between a lifecycle map and a journey map
• How to integrate the customer journey with your lifecycle map

Table of contents

The Difference Between a Lifecycle Map and a Journey Map
The Four Steps to Creating a Customer Journey
Step #1: Define the Customer
Step #2: Search for the Conflict
Step #3: Position Your Brand as “The Guide With a Plan”
Step #4: Call the Customer to Action
How to…