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Creative Automation to Save Time and Money for E-Commerce Content Marketing
In a recent survey, 66% of U.S. consumers said that ads and social media messaging from brands are repetitive, and 67% want to see greater variety in brand storytelling. But how can you deliver the staggering amount of content that’s needed to meet this demand?
The pandemic has created a unique challenge for e-commerce marketers: as more and more consumers turn to the safety and convenience of e-commerce, these companies’ in-house creatives are struggling to meet the demand for increased content to fuel marketing efforts.
Cloud-based creative automation can help today’s e-commerce growth teams ramp up their marketing efforts, increase the volume of work that is produced, and quickly react to messaging changes-all while delivering high-quality campaigns.
This article explores how creative automation can help marketers increase production without sacrificing quality or relevance. In this article, we talk to creative automation experts who share their insights on:
- How the pandemic has changed the content creation process
- Why creating personalized…
