Member-only story
eCommerce Marketing Ideas for Black Friday & Cyber Monday 2020
This article outlines 12 ideas you should be copying in your Black Friday & Cyber Monday eCommerce strategy
A record-breaking Black Friday & Cyber Monday eCommerce weekend is fast approaching. Customer expectations are high after months spent honing online shopping skills. And, with in-store restrictions in place, eCommerce competition will be fierce.
To stand out, your store needs to cater to the three types of holiday shoppers in 2020: motivated searchers overwhelmed browsers, and those Black Friday & Cyber Monday eCommerce bargain-hunters. Each has different needs. You need a shopping experience that converts all three.
This article outlines 12 ideas you should be copying in your Black Friday & Cyber Monday eCommerce strategy, with real examples from retailers who are already getting it right. Learn how to deliver:
- Search that ticks all the boxes for purchase-ready customers
- Navigation that delights overwhelmed browsers
- Merchandising that converts serious bargain-hunters
Table of contents
Brace for holiday shopping going virtual like never before
Chapter One: The Searcher
Start…
