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How Business Use Content Marketing Effectively

The purpose of content is to build customer loyalty by engaging in a continuous dialogue.

Alex Lim
4 min readNov 7, 2020
How Business Use Content Marketing Effectively
How Business Use Content Marketing Effectively. Photo by Some Tale on Unsplash

Most of the time, the point of content is to spread brand awareness. However, when it comes to real-time marketing, the purpose of content is to build customer loyalty by engaging in a continuous dialogue.

Table of contents

Monitor Industry News
Monitor Social Media
Build a Community
Don’t Forget Your Target Audience
Create Compelling Content
Create Real Authentic Content
Create Attractive Infographic
Other Content Types
Conclusion

Today this can be done relatively easy with the advent of online communication, social media being one of the leading real-time centric technologies available to use with real-time marketing.

Monitor Industry News

Keep abreast of everything happening in your industry in terms of news events, and how you can relate your business to the news events that are happening. Sell products related to any of the news events of the day. You can use…

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Alex Lim
Alex Lim

Written by Alex Lim

Technology Blogger writing about emerging technologies (pupuweb.com) and marketing/lifestyle (paminy.com)

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