How to Double Revenue Without Getting New Customers?

Offering premium products, knowing your numbers, and maximizing your customer lifetime value

Is it possible to double your sales without getting new customers? By reading this article you will learn how to apply Pareto Principle to double your revenue without getting more customers. Pareto Principle is a simple principle that gives you the power to greatly increase your sales without spending more on marketing.

Content Summary

What is the Pareto Principle?
Why is Pareto Principle important?
Why does the Pareto Principle work in sales?
How does Pareto Principle work to increase revenue?
How to apply the Pareto Principle?
Conclusion

What is the Pareto Principle?

The Pareto Principle, also known as the 80–20 Rule, was named after an Italian economist, Vilfredo Pareto. In his research, Pareto found that 80% of the land in Italy was owned by 20% of the population.

Pareto Principle states that, for many events, roughly 80% of the effects come from 20% of the causes. This is not to imply that the remaining 80% of the…