How to Generate Content for a Full Year of Content Marketing

Professional blogs are published to systematically attract new leads and customers to a business and hence should always follow a well-planned SEO approach.

Blogging — a highly popular concept in today’s online world that covers pretty much every topic that can be discussed in this world. It’s all out there: From hobby blogs over influencer blogs to professional leadership blogs — you name it.

However, there is one massive difference between these blogs: While many of them are published just for fun or without a coherent strategy behind them, professional blogging with a clear purpose and goal in mind follows a completely different approach. To be more concrete: Professional blogs are published to systematically attract new leads and customers to a business and hence should always follow a well-planned SEO approach.

Table of contents

How is an SEO-oriented blog different from other articles?
Why building a long-term content strategy is key
How to conduct an effective and efficient keyword research
Example: a 52 Weeks SEO Content Calendar for a Wedding Planner Business