How to Measure Employee Advocacy Effectiveness

In this article, you’ll learn how to measure employee advocacy and what metrics to look at to determine ROI.

For marketers who are activating employees on social media: metrics are your life and blood. They provide full visibility into your performance. And the right metrics will tell you how your employees are doing on social media and the impact they’re having on your brand.

Measuring your efforts is vital for every aspect of marketing and employee advocacy is no exception. There’s an array of metrics to measure from likes and comments to adoption and share rate — the real challenge is knowing what to measure and what will drive accurate results.

To build a proper foundation for successful employee advocacy, you need to measure what matters. That’s why we put together this article to help you start measuring core metrics and make the most of your employee advocacy program!

There’s an array of metrics to measure from likes and comments to adoption and share rate — the real challenge is knowing what to measure and what will drive accurate results. In this article, you’ll learn how to measure employee advocacy and what metrics to look at to determine ROI. By reading this article, you’ll get a solid understanding of: