Member-only story
Maximize ROI using Email Marketing
Smart retailers know the key to continued success is keeping up with increased consumer expectations around the retail experience.
Despite its struggles in recent years, the retail industry continues to evolve and thrive. In the US, year-over-year retail sales were up 5.8% as of December 2019-led by online retailers, whose sales rose by an impressive 19.2%. Smart retailers know the key to continued success is keeping up with increased consumer expectations around the retail experience.
Modern consumers demand an experience that is convenient, seamless, and personal. They expect that every interaction will be customized to their individual preferences. And while many channels factor into the overall customer experience, none of them can touch email in terms of reach, effectiveness, and ability to drive marketing ROI.
Table of contents
Retail + Email = Opportunity
Missing the Inbox = Missed Opportunity
Factor #1: Sender Reputation
Factor #2: Spam Complaints
Factor #3: List Quality
Factor #4: Customer Engagement
Factor #5: Send Frequency
Factor #6: Blacklists
Factor #7: Whitelists
Factor #8: Email Authentication
A Retail Marketer’s Email Checklist
