Retail Marketing Preparation for the 2020 Holiday Season Amid COVID-19

Retailers can use the lessons learned from the spring lockdown to take two key steps.

What once was expected to yield retailers’ biggest boost in sales for the year, the holiday season could look a lot different in 2020. The online shopping surge sparked by the pandemic changed consumer habits, perhaps forever. And with the holiday season on the horizon, retailers need to prepare. Retailers can use the lessons learned from the spring lockdown to take two key steps: reimagine their clienteling and use cloud communication strategies to make the most of the 2020 holiday season.

In this article:

• A look at key lessons learned from the first lockdown can provide insight and help retailers plan for the holiday season
• Retailers should consider the need for agility, the importance of communication, and the ability to offer both in-store and online clienteling that will create a memorable experience for their customers
• Treating communication like a command centre issue, and the advantage of using omnichannel cloud-based communication platforms to interact with customers

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