Steps to Develop Website Content Evaluation Plan

Regardless of the site, type of content, audience, and scale — there are common principles for good content evaluation

Steps to Develop Website Content Evaluation Plan

Realistically, content evaluation isn’t a top priority for website owners. Finding the time to produce new content is hard enough. But we are missing a pretty big trick when we don’t.

Table of contents

Good Evaluation looks a bit like this
Design and Implement a Content Evaluation Plan
Evaluation plan checklist

Here are just a few reasons to evaluate content:

• ensure content is continuing to meet user needs
• ensure it is still meeting business goals
• identify and deal with outdated and erroneous content (before it damages the user experience and your reputation)
• identify unsustainable content (and deal with it)
• increase ROI on existing content
• learn what is and isn’t working and stop repeating mistakes with new content
• identify content ready to remove and/or archive

Good Evaluation looks a bit like this