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While COVID-19 has had a significant effect on the way retailers look at sales channels, the goal of online and offline commerce remains the same — serve the best possible product to as many customers as possible, and ensure they have an extraordinary experience.
The pandemic has not introduced new themes into e-commerce; it simply accelerated the timeline of consumer demand and highlighted gaps and oversights in many retailer’s operations.
This article reveals the findings and observations about the state of e-commerce today and the impact of COVID-19 on e-commerce retailer’s strategies. Retailers will gain a better understanding of:
Table of contents
About the Research
COVID-19 Retailer Snapshot
Shifting Priorities: Then and Now
Ecommerce Retailers in 2019
Ecommerce Retailers in 2020
Areas of Investment
Moving forward with website experience
Moving forward with marketing and advertising
Moving forward with logistics and fulfilment
Crafting a new path forward
