Successful Lead Generation Strategy Working With PR

Read on this article to build a content marketing formula for inbound success with your PR agency.

Leaning on the integration between PR and content marketing is critical to sustaining and building pipeline momentum. Read on this article to build a content marketing formula for inbound success with your PR agency.

Why content is the missing link to drive more leads?

Both PR and inbound marketing rely heavily on quality content. If the story doesn’t fit, then say goodbye to your prospect.

78% of marketers are rethinking the tone of brand messaging & positioning as we approach 2021 and beyond.

Ask yourself: Have you considered the impact of your current tone on building connections with your audiences?

65% of marketers are assessing & auditing their content strategy.

Ask yourself:

• Where does your PR strategy fit along the buyer journey?
• Will an adjustment of pace help your content to better resonate?

47% of marketers are building better integration between content and demand generation.