Types of Silos Holding Back Marketing Productivity

Three types of silos that keep marketers from seeing the big picture of their work, as well as steps you can take to free your teams and transform them into a connected, high-performing marketing department.

Types of Silos Holding Back Marketing Productivity
Types of Silos Holding Back Marketing Productivity
Types of Silos Holding Back Marketing Productivity

Table of contents

Is marketing evolving faster than your team?

Challenge #1: Teams are disconnected.

40% of employees say they don’t receive adequate support from other teams because of differing agendas.

Challenge #2: Work processes are disjointed.

86% of top-performing marketing teams say their tech stack is “extremely” or “very” effective at improving productivity.

Challenge #3: Your data is trapped.

28.4% of professionals say their organization’s top workplace challenge is siloed systems and data.

Solution #1: Connect teams with unified solutions.

Top marketing teams are 3.7x more likely than their underperforming peers to say they are “extremely” or “very satisfied” with collaboration with other departments.

Solution #2: Standardize workflows and processes.

Top marketing teams are 14x more likely to be heavy technology users than their underperforming counterparts.

Solution #3: Make data easily accessible with an integrated martech stack.

81% of high-growth companies surpassed their counterparts in use of data and analytics.

Written by

Technology Blogger writing about emerging technologies (pupuweb.com) and marketing/lifestyle (paminy.com)

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