Use the Right Data To Transform Your Business Brand Experience

The right data will guide your success. The wrong data can set you off course. Learn what the best merchants are leveraging to create businesses that last.

Photo by Andrey Zvyagintsev on Unsplash

When there are dashboards for almost everything, it can be hard to distinguish between the numbers that improve your bottom line and those that just distract.

When the days of retail ended, customers let go of the personalized experiences that defined shopping. With online shopping now a norm, the best brands are rediscovering how to bring this authenticity back online.

Where Ecommerce was once a game of optimization, online brands are increasingly recognizing the importance of providing personal experiences to their audiences that make them feel like a human rather than a number. In this article, a guide that will teach you how to use your data effectively, we dive into this trend, and highlight how data can help any merchant get there.

You will learn what the best brands are doing, including how:

• LIVELY flags and recaptures audiences who are “at-risk”
• Ruthie Grace uses data to develop winning ad creatives
• Proper Wild leverages…